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This web site has the following on the homepage, "EMB is a senior-level contract research organization serving the pharmaceutical and biotechnology industries." We noticed that the web page also said " A niche CRO, we focus on what we do best." It also said " Find out more about our services. Of expertise, and our team members. A member of the Clinical Data Interchange Standards Consortium. EMB is committed to supporting and implementing CDISC standards, thereby ensuring our clients projects are submission-ready. EMB is a contributing member of KC BioResearch Central. Moore has also managed teams of clinical." The header had data management as the highest ranking optimized keyword. It is followed by SAS, programming, and stats which isn't as ranked as highly as data management. The next words embstats.com uses is statistics. statistical analysis was included and might not be viewed by search crawlers.